Even before I tried anything from Beautycounter—the California-based personal care brand devoted to safe, non-toxic products—I had been impressed.
In the spring, I interviewed founder Gregg Renfrew for the brand's launch in Canada (they've been in the US since 2013), and learned about her goal of getting cleaner cosmetics in more people's hands.
While the products aren't necessarily natural, they are without any harmful chemicals, and boast chic packaging that wouldn't look out of place at any high-end department store. I also appreciate Beautycounter's transparency on ingredients. Their Ingredients Glossary explains what's in each product, and why (because "scientists shouldn't be the sole ones able to decipher the label on a cosmetics bottle"). There's also a "Never List" of the no-no things that you'll never find inside their formulas.
So how can the products measure up? Now that I've had the opportunity to try a selection of their makeup and skincare, my full report is below!
Beautycounter Lip Gloss
The Lip Gloss is non-sticky, super-shiny and extremely moisturizing. It is available in seven shades; I tried three: Peony, a white, Dahlia, a mauve with pink undertones, and Buff, a nude. Although there's not a large amount of colour payoff, I really like how these feel on the lips, and the high-shine texture is really pretty.
Beautycounter Purifying Charcoal Mask
The Purifying Charcoal Mask is really a clay and charcoal face mask that absorbs oil and draws impurities out of the pores. This could be great for oily or congested skin—or, if you're into multi-masking, you could apply it to your T-zone and put a different mask in your cheeks. It has a creamy texture and you're meant to leave it on 10 minutes; by that point, it's dry, but easily comes off with water.
Beautycounter Charcoal Cleansing Bar
The Charcoal Cleansing Bar is really a non-drying, sulfate-free soap that's claimed to absorb impurities (thanks to the charcoal powder). I'm uncertain about that, since it's not on your skin layer for greater than a couple of seconds, but I appreciate so it doesn't leave my face feeling tight, like other bar soaps do. In case you're wondering, it lathers clear, not black—which means you don't have to be worried about creating a mess in your sink!
Beautycounter Citrus Mimosa Body Bar
The Citrus Mimosa Body Bar is a finely milled bar soap with a simple, refreshing scent. It's also sulfate-free and saturated in shea butter, so it won't dry out your skin. If you're buying a high-quality soap which will last quite a while in your shower, this is a superb option!
Conclusion
So there you have it—the lowdown on everything I've tried up to now from is beautycounter an mlm!
All in all, I think the products are great quality, although the purchase price points are high (on par with luxury cosmetics). The makeup I reviewed here ranges from $36 to $51 Canadian, for instance, and the skincare from $30 to $55.
However, if you're like me and concerned with harmful ingredients, the safety profile makes them worth it—not forgetting the gorgeous textures and packaging. Tell me...
